Professional Experience and Significant Achievements

Owner | Integrity Marketing | September 2014 – Present

  • Lead Generation
  • Business development
  • Customer Experience Management
  • Strategy development and implementation
  • Sales Management
  • Marketing Management
  • Operational Management
  • Coaching
  • CRM
  • IT
  • Software
  • Services Management
  • Digital Marketing
  • Crowd Sourcing
  • Website
  • Social Media Marketing

Marketing Manager | Adroit Technologies – Mitsubishi Electric | June 2015 – August 2018

  • Overseeing strategic responsibility for growing net revenue in the Customer Base
  • Business Development
  • Lead Generation
  • Improving customer adoption and maturity levels
  • Focusing on revenue retention as well as programmes to drive additional investment.
  • Driving improvement throughout company processes “Balanced Score Card”
  • Drive the successful implementation and adoption of the sales and marketing automation platforms
  • Direct management responsibility
  • Constant evolution of a consistent, focused program that ensures customer success from the initial customer start-up through the customer lifecycle.
  • Track, oversee and optimize all customer interactions.
  • Manage Customer Experience
  • Implementation Software Systems to ensure Customer Experience Delivery
  • Foster customer loyalty through high-quality interactions at each step.
  • Reporting and analytics
  • Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall sales performance
  • Implement and ensure adoption and value extraction from CRM system across all business units
  • Product Positioning
  • New Business development
  • IIOT

Director | LRA (NPO) | 2011 – 2014

  • 180Million per annum turnover, the key focus was creating a safe, secure environment for the community. This included Security, Medical and Municipal (Environmental) services

  • Strategy
  • Security
  • Training
  • Marketing Strategy
  • Conformance
  • Compliance
  • Negotiation
  • Sponsorship
  • Governance
  • Financial

General Manager | Fusion Software | October 2011 – September 2014

  • Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.
  • Introduced reseller model.
  • Reduced number of managed software versions from 100 to 20 over 3 years and put a strategy in place to consolidate on a single release.
  • Fixed high defect rates, raising customer satisfaction, employee morale, and cash flow
  • Developed and Implemented a strategic sales and marketing plan
  • Implemented policies and procedures to ensure scalability for growth
  • Re‐designed next-generation platform of the software based on modern technology and industry-leading functionality
  • Developed and implemented research designed to improve results of sales promotions.
  • Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategy

Marketing and Sales Director | Lappkabel | November 2007 – October 2011

  • Transformed a R40million per annum family owned business into a corporate structured company while maintaining the flexibility and ingenuity of a small company.
  • In the first year we showed 45% revenue growth
  • I transformed the company from a paper based organisation into an internationally recognised IT based company implementing new: CRM and Web presence
  • Digitized collateral and communications
  • Introduced a fully integrated ERP system
  • Adjusted the company’s product strategy, which relied on 1 product range for 80% of its turnover, spreading risk and ensuring a more even result in turbulent economies
  • Created the companies brand promise and go‐to‐market strategy while aligning the organisation to be able to deliver these strategy’s
  • Implemented Internship training program.
  • Worked with product development teams to manage new product development
  • Maximizing profitability by:
  • Correct product placement
  • Fine tuning the supply chain
  • Implementing new remuneration structures
  • Achievements enabled company to be sold to its German based parent
  • Managed launch campaigns for new products
  • Managed distribution channels for products
  • Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
  • Managing media and marketing staff and external PR agency
  • Analysis of the effectiveness of all marketing efforts.

Marketing Manager | Endress+Hauser | April 2000 – June 2006

  • I designed and implemented the annual marketing and sales plan for the company with responsibility for sales, marketing and product management. The company showed a growth of R130million from R110 million to R240 million between 2000 and the end of 2006. Key responsibilities and achievements included:
  •  Departments under my responsibility.
    • Marketing
    • Product Management
    • New business development
    • IT
    • Training
    • Marketing Communications
  • Reported to the international marketing director and local managing director
  • Implemented the Balanced Scorecard philosophy
  • Responsible for organizing and implementing customer relationship management including:
  • Member of international strategic planning team – made 65 trips to Europe to facilitate international planning and execution

Head of Product Management | Endress+Hauser | January 1998 – March 2000

  • I was directly responsible for company turnover, product margins and growth of all product lines. This included product promotion within the organisation as well as to channel partners and customers.
  • Managed 8 senior product manager.
  • Reported to the local Marketing Manager.
  • Internal and external strategic analysis
  • Executed brand building events in key markets.
  • Responsible for product strategy, pricing and communication strategy.
  • Head of local steering committee for SAP R3 implementation in South Africa

Product Manager | Endress+Hauser | January 1995 – December 1997

  • I was responsible for 3 product ranges. During this time I grew the product portfolios turnover from R1million to over R14million in 3 years. I improved GP from an average 33% to 42% in the same time period. I was able to reduce stock holding by 40%. I did this while being able to deliver 70% of all customers’ orders from local stock. This increased from less than 20% when I started.

Sales Engineer | Endress+Hauser | January 1993 – December 1994

  • I was responsible for product sales into the Power Generation, Petrochemical, Oil & Gas, Food and Beverage Water, Manufacturing and Mining industries.

Apprentice Instrument Technician | AECI | January 1990 – December 1992

  • I qualified after writing my national trade test in 3 years. Most people took between 4 and 5 years to complete this qualification.. I was awarded the engineering student of the year award in 1992.